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Leverage Agency Partners with Applicable Media to Become First Sports Marketing Agency with In-House Mobile Apps Capabilities

New York, NY, September 15, 2010 --(PR.com)-- Leverage Agency (www.leverageagency.com) and Applicable Media (www.applicablemedia.com) have joined forces to create Leverage Mobile, a strategic partnership and unique alliance in the world of sports marketing, announced Leverage CEO Ben Sturner today.

Leverage Agency is the first sports and entertainment marketing agency to create a fully dedicated division offering mobile app development for brands, properties, venues, athletes, agencies and special events. Leverage Mobile will offer its services for the leading mobile platforms helping clients enrich traditional marketing campaigns and engage valuable consumers that are not easily reached by other media. This in-house service is distinctive as it combines technical and programming expertise with a deep understanding of brand positioning and consumer interaction.

"This is a tremendous opportunity to partner with Leverage Agency, an innovative and recognized industry leader,” said Michael Glickman, Applicable Media CEO. “This provides us with the opportunity to deliver mobile apps with meaningful content and superior functionality to Leverage’s expanding roster of sports and entertainment clients."

“We are excited to partner with Applicable Media because of their experienced development team, knowledge of the mobile space and track record of delivering results,” commented Gene Goldberg, Leverage Executive Vice President and former longtime NFL Executive. “As resources began to migrate to the mobile space, we recognized the importance of adding a mobile component to our client services. This partnership allows us to meet the needs of an evolving industry while satisfying the growing demand for customized mobile apps.”

About Leverage Agency, LLC
Based in New York City with offices in Los Angeles, Washington DC and Beijing, Leverage Agency is a premiere sports and entertainment marketing firm focused on emerging media and unique properties. Leverage has created partnership programs for a wide range of sports, media and entertainment properties and Fortune 500 companies. Leverage was recently named as an industry finalist for Best in Property Consulting, Sales and Client Services by Sports Business Journal.

About Applicable Media
Applicable Media is singularly focused on offering mobile phone applications to complement marketing and advertising efforts. The Applicable Media team supports its clients with ideation, jaw-dropping creative and quick product development. With offices in New York, Los Angeles and Atlanta, Applicable Media creates for the iPhone, Blackberry, Android and iPad. Their current roster of clients include: The Hollywood Reporter, Charity Water, New York University, Wantickets.com, FlipMe Dating, Relay Health and Jackson Kayaks among others.

For more information, visit: www.leverageagency.com.

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Contact Information:
Leverage Agency
Peter Honig
212.752.2500
phonig@leverageagency.com
www.leverageagency.com

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